ABK Brand Book
An identity that holds everywhere.
The challenge
An identity that lives in someone's head does not hold. Every new visual, every slide, every page rewrites the brand. Colors shift, the logo warps, the tone changes. People stop recognizing the company's face.
Our solution
We wrote the ABK brand book at the same time as the design system. Colors, type, logo rules, UI tokens. The document is the source of truth: the site, social, and the next pages speak the same language. We put it in the work section to show how much this deliverable changes what comes next.
Services delivered
Brand book
Logo usage rules, colors, type, voice. A document the team opens before producing.
Design system
Tokens and components so the site and the app stay aligned with the identity.
Visual identity
Logo variants, symbols, avatars, and social formats, ready to use.
Art direction
A clear frame for the next pages, campaigns, and products, without starting from scratch.
Tech stack used
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