The document, page by page
Scroll through all 46 pages. You can download the PDF above as well.
The challenge
A high-end identity that drifts the moment you leave the file does not hold. The word spa sneaks in, colors shift, the symbol warps. The beauty centre ends up sounding like everyone else.
Our solution
We wrote the V Seasons brand book: V as five, Fifth Season mint, Rogie for the name, four pictograms on a grid. Eight chapters, from voice to files. The word spa never appears. Forty-six pages, the source of truth.
Services delivered
Brand book
Eight chapters: foundations, brandmark, symbol, color, type, photography, applications, files.
Visual identity
Vertical lockup, 2x2 symbol, mint and white versions, size and clear-space rules.
Color system
Fifth Season Mint in the lead, four seasonal accents, Soft White and Deep Black, usage ratios.
Voice and applications
Composed, precise, warm. Clear don'ts. Photography and applications already framed.
Tech stack used
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